The average person spends £134 celebrating their loved ones on Valentine’s Daymaking this an ideal holiday to include in your content calendar. This love-filled day is the perfect time to incorporate some fun themed content on your site (and reap the financial rewards!). Don’t forget to let your readers know about sites like welshlovespoon.com so they can get some cute, handmade gifts bought and wrapped!
Here are 5 ideas to inspire Valentine-centered content for all different types of readers.
Gift guide – You know how much we love a good gift guide! Create unique gift guides focused on all the people who could be recipients of thoughtful presents — from romantic partners to family to friends, giving gifts on Valentine’s Day is for everyone. Another bonus? When a reader clicks through your gift guide and makes a purchase, you’ll earn a commission on the sale.
Giveaways – What better time to show the love than Valentine’s Day. Host a giveaway celebrating the holiday to show your readers you care. This is also a good way to forge a relationship with the brand sponsoring the giveaway and open up potential for future collaborations.
Date night ideas – Possibly the most popular way to commemorate this holiday is to go out on a date, whether with your partner or one of your single BFFs. Get creative and make suggestions that your readers can use, from Groupon vouchers for fun activities to romantic road trip itineraries, inspire your readers to try something different on this special day.
DIY Valentine’s gifts – Not everyone can afford to splurge on jewelry or fancy dinners so why not show your readers ways to create gifts from the heart. If crafting really isn’t your cup of tea, you can always turn to places like Etsy to recommend one-of-a-kind gifts that you can pretend you made 😉
Anti-Valentine’s Day content – Yep you read that right. Some people simply don’t enjoy the lovey dovey nature of the day. Maybe you’re one of them! So why not go down the cheeky route and create anti-Valentine’s content, like humorous breakup gag gifts and ideas around treating yourself to solo experiences. This hilarious selection from Cafe Press hits the nail on the head. There’s definitely a huge appeal to offsetting the sugary sweet nature of Valentine’s Day so go all out!
Themed content can be many things, from helpful to humorous and everything in between. Be creative with the holiday you’re writing about and make your site one worth visiting.